Brand & Identity
stand out consistently, everywhere
At it’s core your branding needs to do three things:
Make an impact
Adapt to size & space
skills pay the bills
Logo vs Brand Design
Usually in one fixed
layout and size.
Adaptable to fit
Usually two fonts, sometimes three that work together.
A range of colours that work together that fit you.
Textures / Patterns
This fleshes out your design elements for marketing.
Choosing a consistent and recognisable style of photos.
Scalable to any size
I design logos using vector images which do not pixelate.
.AI & .EPS Files for profesh printers and other designers.
.SVG, .PNG & .JPG files for using online.
Showing the colour codes, layout options etc.
Branding & logo clients I’ve worked with
“Really happy with Cathie’s service.”
Really happy with Cathie’s service! I ordered a brand logo and banners service for my brand new company and I’m really happy with results. Very professional and quick turnaround, I do not hesitate to recommend her service to everyone who needs a designer to create their brand! Thank you!
“.. easy to work with ..”
Cathie was really responsive to my request for assistance with branding. She was very understanding of what I hoped to achieve and was easy to work with to get a great end product.
Thanks so much.
What happens when you hire me?
What happens next?
Let's Chat & Agree Your Branding
This is the point where we chat about what you need, make our design agreement stating what you want, what I’ll deliver and you pay a 50% of the invoice or the full invoice to start our project together.
Research & Strategy
We get together to talk about your ideal customers, research & identify the visual language they connect with, create an inspiration board for your brand.
Working on Zoom or in person, I will create concept pieces that quickly design your logo from a sketch you’ve drawn or craft a few brand concepts together.
Design Refine & Tweak
We review the concepts, choose the direction of your visual brand. We then go through an iterative back and forth communication moment. So that we find the sweet spot we think works best.
Customer Review & Tweak
This review phase is where you share your branding with your ideal clients and the people you trust. You’ll learn from their feedback, which we then work through together to ensure we nail your branding. At this point your branding is finalised ready for exporting to their print and web files.
Pay Invoice Remainder
Once you pay the invoice remainder I will package up all of your graphics and digitally package them up for deliver. You’ll be able to use them in any space you defined in our agreement.
Your New Branding / Logo Delivered!
Wooohooooooooo! Your new branding or logo will be digitally packaged up for delivery.
You will receive the professional print files, the smaller web sized files and a visual brand guide sharing how you can use your brand suite of components.
With your new brand or logo materials you’ll be ready to
make your mark on the world.
branding what-ie Wha?
Frequently Asked Questions
What can I do with the pro .AI and .EPS files?
These are for the professional printers and other designers you may work with in the future. They will make sure any merchandising or products, packaging, labels, business cards etc are all made with the best crisp logo possible.
Why do I need Web Files: .SVG, .PNG & .JPG
Each file type is perfect for using in different ways.
.SVG – this is a scalable vector graphic, this means that when this image file type is uploaded to websites, your brand logo will not lose any quality to its crisp edges. Great for use on Websites & Canva.
.PNG – this is an image type that allows for transparency. This means that if you were to put your logo over the top of another image, you’d have your logo showing above without an ungly white box also showing. ie. the .JPG.
.JPG – is very useful for small file sizes where you know you want your logo on a fixed white, black or other set colour of your choice.
Are you available to work immediately?
Sometimes, yes, if I’ve cleared my client workload. However most often I do pre-work with clients and then schedule in a ‘build week’. This is the week or two of rapid building of the site. If you miss this build slot it will go to the back of the queueu and we’ll need to reschedule it.
What is a brand logo suite?
Often business logos come in two parts, a symbol and the business name. A brand logo suite is a step up from a logo only for one simple reason. Each part of the logo is designed for large, medium and small spaces, then combined into a square, portrait and horizontal layouts. Black backgrounds with a light logo and a white background with a dark logo.
Basically, for every place you can think to want your logo, your brand logo will be ready to fit.
How do you work when you're deaf?
I’m technically hard of hearing and most folks never even realise I’m deaf if we meet in person. I have one huge weakness .. I don’t hear phonecalls that well.
So I work across emails, I have a project management system for files and I use face to face meeting, most often across Zoom.
What if I can not afford either option?
The best advice I have is to find a clean and easy to read font from Google Fonts and within Canva create your business name with that font.
Then use it everywhere. Branding is about being consistent.
Show me the moolah!
Investment & Pricing
- Static Design
- 3 Logo Concepts
- 3 Revisions
- Colour Logo
- Greyscale Logo
- Pro .AI & EPS files
- Web .SVG, .PNG & .JPG files.
Branding Packagestarts from
- Dynamic Modular Design
- 5 Logo Concepts
- 5 Revisions
- Colour Logo
- Black Logo
- White Logo
- Greyscale Logo
- Pro .AI & .EPS files
- Web .SVG, .PNG & .JPG files
- Ideal client feedback phase
- Business & customer analysis
Thoughts on Branding
Hashtags: Be part of the conversations and be visible
Hashtags are simply labels for the kind of conversations happening online. If you want to offer value, you need to be in the right conversations.
How do I start a brand design with you Cathie?
Branding is more than just a logo. You can see a previous blog post I wrote about how 'branding is more than just you see' where I share all the many aspects of how people interact with you and your business, how it all adds up to a brand experience that you customers...
Branding is more than just what you see
Branding is more than just what you see, it's also about the experience and how your customer feels. A great analogy for describing this is an iceberg, we all know you can only see the small tip, yet below is a huge amount of ice supporting it to float. Most people...