Online Business
DESIGN
ooo, so you want everything huh?
You’re my kind of peoples!
Full Business Design & Launch Services
STAND OUT AND BE GREAT ONLINE
This includes everything I do here at The Heart’s Design and it’s my favourite service, because I get to really know you and your business, to serve you with all my skills.
Why have several freelancers do individual services and struggle to collaborate? When you work with me, you get several skills sets that combine together.
This means I’ll craft you an online business to fit the vision you have. That every element from branding, graphics, website, photography all work cohesively. I work with you but I always keep in mind that my customer is actually, your customer.
Business
DESIGN
Every service combined, just for you & your business.
Website
DESIGN
A bespoke wordpress website designed & built just for you.
Brand
DESIGN
Full branding & identity design with a logo suite & guide.
Graphic
DESIGN
All your graphic design marketing needs crafted.
Photo
DESIGN
Photographs to fit your website & social media marketing.
Teaching
YOU
Screen capture training you can watch again & again.
Business
DESIGN
Website
DESIGN
Brand
DESIGN
Graphic
DESIGN
Photo
DESIGN
Teaching
DESIGN
skills pay the bills
What I Do In Online Business Design
Everything from the individual services.
plus these extras
Personality Clone
I get to know you and your business, your personality and who you are within your business.
Project Planning
So that you know what is as a task for you to do, what I do and how it all progresses step by step.
Email Setup
So that you have an easy to use Free or Pro GMail to manage to your emails everywhere.
Automation
How to use the power of your website + your bookings, project management etc systems.
Training
How to use your branding, graphics, photos and website to their best potential.
Canva Templates & Training
Know how to create your marketing materials, use your branding & photos with templates
Add-On: Social Media Setup
You know you want to be on facebook, insta, linked in, twitter but don’t want to setup and link every account. I’ll do it for you.
Add-On: MailerLite Sales Funnel
Integrate and design your newsletters, plus automate your lead magnet sales funnel
Add-On: MemberVault
Design MemberVault with your branding & show you how to integrate with your website.
Add-On: 17 Hats Project Management
Want a client project management system for your service business? No problem, I can set you up with what I use, 17 Hats.
What happens when you hire me?
What happens next?
Let's Chat & Agree Your Website Design
This is the point where we chat about what you need, make our design agreement stating what you want, what I’ll deliver and what way we wish to split the invoice to start our project together.
Invoice: Branding Phase
Most often I split payments for business design into three sections, the first section covers branding. Each section is paid for up front and non-refundable. This means that everything I produce within a phase is delivered. This protects both you and me.
Branding Design
Everything in your business flows from your branding. It includes your logo suite, colours, typography, patterns, textures and how this is all mixed together to be your visual voice online.
Customer Brand Consultations & Revisions
You reach out to a select few of your customers and ask for their feedback. You will know very quickly whether your branding is connecting and creating an impact. We tweak to ensure we nail this.
Invoice: Website Start & Graphics Phase
I split payments for business design into three sections, the first section covers branding. Each section is paid for up front and non-refundable. This means that everything I produce within a phase is delivered. This protects both you and me.
Website Design
The design specs written during the scoping phase will be followed and all functionality built into the website. Your website will be ‘live’ on my server, this means you’ll be able to see and interact with your site in real-time. To test, click buttons, read the text and check the customer’s experience of your website.
Graphic Design
There are many elements that need designing within your website and truly custom design requires that graphic design elements are made fit for purpose. I fill in these gaps that often happen between branding being made and the application to a website.
Invoice: Bespoke Photography Phase
The third and last payment section to book your photoshoot and for me to edit your photos. Each section is paid for upfront and non-refundable. This means that everything I produce within a phase is delivered. This protects both you and me.
Photoshoot & Retouching
Once the base design of your website is completed we know exactly the imagery we are looking to create to fit the spaces where you want to show up within your website. People trust people, so it’s best show up on our about page so that folks know who we are. I photograph you personal branding / commercial photos that do a dual duty for your website and also your social media / marketing materials.
Personalised Training
There’s no point in having a website, branding or photos crafted for you, if you don’t know how to use it. You won’t need to hire me to change images or text, you’ll just do it. You’ll know this because I’ll record my screen and show you how to do things. You’ll be able to follow my highlighted cursor to see exactly what I do and how you can do the same to achieve those results.
Website Finish & Delivery
This the point where everything is finished and I do a full transfer of the website to your hosting account. You will also receive your full branding suite, graphics, photos and training. The full project handover happens now.
Website Integration & Automation
Your website is in its home on the internet. Now its time to add the last touches, making sure any automations and integrations into and out of your website are working smoothly.
Launch & Go Live!
Wooohooooooooo! Your site goes live, you tell the world you’re ready, you’re here and this is what you’re an expert in. Now its the turn of marketing, getting your name out there and hustling baby.
Two Weeks Post Launch Support
Don’t panic, if you find you need to learn something extra in the two weeks after launching, you can ask any and all questions you like within this time. I’ll do my best to help and teach you.
With your new or refreshed business & website online you’ll be ready to
share your expertise & be great online.
website, brand, photos what-ie Wha?
Frequently Asked Questions
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Why should I choose you (ie. me: Cathie)
I’m a professional in three distinct areas which all tie together to make an online business.
I build websites using WordPress. I design brands and logo suites to help you stand out. I photograph business owners and help you be recognised, personable & professional.
Most of all, I know all the little bits of hidden knowledge that interlink all those components to maximise the potential into one holistic business design.
How long does it take to do a full business launch?
The absolute fastest time I can build a full online business is 1 month. BUT. It comes with a proviso:
- All the content and images (except the photography we do together) for the website must be ready upfront.
The average business design takes 3 to 6 months if it’s a brand new business where the content of the website isn’t fully finished.
Will you write my content for me?
No. I am not a copywriter, I can give your content prompts for things are most usefully to write about .. but I won’t write your actual copy.
You have two options: hire a copywriter, or write the way you speak. So that it is authentically you.
Are you available to work immediately?
Sometimes, yes, if I’ve cleared my client workload. However most often I do pre-work with clients and then schedule in set times that we’ll work very closely together to create or build that phase of the project.
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How many clients do you work with at a time?
I work with two clients at a time, as I work in a staggered schedule. Two clients get my best focus, the rest of my clients are onboarding and preparing for their project slot.
How do you work when you're deaf?
I’m technically hard of hearing and most folks never even realise I’m deaf if we meet in person. I have one huge weakness .. I don’t hear phonecalls that well.
So I work across emails, zoom for video chats and I have a project management system for files and appointments. I have a system!
Why WordPress Self Hosted?
WordPress is an open source web development ecosphere that is frankly awesome. You can build very very simple websites, or incredibly complex ones .. like goverment websites. Take a peek at the US presidential website .. that’s on WordPress.
What ever you wish to be able to do in your website, WordPress will do a heck of a lot of it when you add functionality via plugins.
The website world is your oyster with WordPress, it scales to what ever size business you have.
Do you accept split payment plans?
Yes, I split the payment into project deliverables. ie. Branding, Website & Photography. This means that each section is delivered according to payment.
Show me the moolah!
Investment & Pricing
Base Plan
starts from- Web: WordPress Website
- Web: Staging & Live Development
- Web: Bespoke Design
- Web: Advanced SEO
- Web: Backup & Security
- Web: Domain, Hosting & SSL Help
- Web: Email Setup
- Web: Social Media Buttons
- Web: Social Media Display
- Web: Google Analytics & Search Console
- Brand: Logo Suite
- Graphics: Social Media
- Graphics: Business Card & Letterhead
- Graphics: Flyers / Posters
- Photography: Personal Branding Shoot
- Training: WordPress & Divi
- Training: Logo Suite
- Add-On: Training: Canva
- Add-On: Social Media Setup
- Add-On: MailerLite Sales Funnel
- Add-On: MemberVault
- Add-On: 17 Hats Project Management
- Add-On: Automation
Pro Plan
starts from- Web: WordPress Website
- Web: Staging & Live Development
- Web: Bespoke Design
- Web: Advanced SEO
- Web: Backup & Security
- Web: Domain, Hosting & SSL Help
- Web: Email Setup
- Web: Social Media Buttons
- Web: Social Media Display
- Web: Google Analytics & Search Console
- Brand: Logo Suite
- Graphics: Social Media
- Graphics: Business Card & Letterhead
- Graphics: Flyers / Posters
- Photography: Personal Branding Shoot
- Training: WordPress & Divi
- Training: Logo Suite
- Add-On: Training: Canva
- Add-On: Social Media Setup
- Add-On: MailerLite Sales Funnel
- Add-On: MemberVault
- Add-On: 17 Hats Project Management
- Add-On: Automation
Premium Plan
starts from- Web: WordPress Website
- Web: Staging & Live Development
- Web: Bespoke Design
- Web: Advanced SEO
- Web: Backup & Security
- Web: Domain, Hosting & SSL Help
- Web: Email Setup
- Web: Social Media Buttons
- Web: Social Media Display
- Web: Google Analytics & Search Console
- Brand: Logo Suite
- Graphics: Social Media
- Graphics: Business Card & Letterhead
- Graphics: Flyers / Posters
- Photography: Personal Branding Shoot
- Training: WordPress & Divi
- Training: Logo Suite
- Add-On: Training: Canva
- Add-On: Social Media Setup
- Add-On: MailerLite Sales Funnel
- Add-On: MemberVault
- Add-On: 17 Hats Project Management
- Add-On: Automation