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The Website Content Wizard

Prompts to help you write your website content

Website content doesn’t need to be long and complicated, in fact .. its better if its shorter and simpler. Get right to the point.

The Guide is a multi-step form to help you figure out your home, about, service pages and contact page, along with a few frequently asked questions.

One you’ve got your guided content, the process of making your website will be much easier.

Here’s the content we’ll help
prompt you to write.

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Home Page

Guide your customer get directly to the service and help they need from you.

About Page

Who are you, what’s special about your service, how are you the best to help your customers.

Service Pages

What’s the thing you’ll do for your customer and what is the benefit that they will get from that?

Contact Page

Which includes a few Frequently Asked Questions (FAQs).

Blog Topics

The power in your website is in the blog posts you write .. so what they heck do we write?!

Let our Guide help you

Everything you enter here will be saved and then sent to you as a PDF you (or I) can use to fill the content into the design of your website.

The Content Wizard - The Personality

Your Services

This makes it easy for a potential client to understand what you do.

Choose how many services you offer, i.e. 3 and then complete each field for each service.
Main title: Short phrase to title your service, up to 5 words as a guideline.
One Line Description: Just one sentence, a catchy short description 30 words max.
Paragraph Description: Offer a simple explanation of what you do and for who.
Benefits to the customer: Use bullet points to show the benefits the client will get if they use your service.

Top tips: Keep it simple and jargon free.
You can always add to this or reword it at a later date.











Your Contact Page

You want visitors to your website to visit the contact page and get in touch.

Often before they do this, they have questions they want answering. You may have already included this information in other pages but the FAQ section is a very handy go-to section right next to the contact form.

If you were the customer and were considering your service, what would you want to know before getting a quote or signing up?

For example:

  • How much do you charge?
  • How long does it take for you to create my product?
  • Can I talk to you before I commit to the service?
  • What about confidentiality?

So many people don't share their general location, which means that customers don't know roughly what region of the country you serve .. this still helps even if you serve anyone anywhere in the world. I recently needed my second-hand Dyson fixing, I found a supplier but when I went to check where they were located I had no way of knowing if they were local. Great website, great services, great price .. no idea if they were near me. So they lost out!

About You: The Person Behind the Business

Believe it or not, the About page is one of the most important pages on your website. This is your opportunity to connect with your client on a more personal level but also offer more information about your business.

Remember: This is not your CV but it is a good place to add in why you do what you do and how you do it differently.

 

Part 1: About the person behind the business (That’s you)

This will become your about page header's subtitle or a section header within your about page. It can even be used as a catchy hook on your home page to let people know about you and click a button to visit the about page.

Example: I was once interviewed by our local news station about the new cinema and it wasn’t until after it was filmed that I realised I had my top on inside-out! That day I learned to laugh at myself, not to sweat the small stuff and to let go of things I can’t change.
These are all lessons I help my coaching clients with.

Write this story out as a first draft in this form. As a second draft look at what you've written and try to use emotionally connecting words, there's a list here that will help you List of Emotional vs Intellectual words.

Part 2: About the Business And How it Works

For example: As a graphic designer, when working with clients on a branding package this is the usual process:

  1. The client books a Zoom meeting through Calendly
  2. At the meeting we discuss their business needs and what they are looking for
  3. I will send them over a brief with a quote
  4. If happy they sign the quote and send it back
  5. I send a first payment invoice (25% of the agreed full project)
  6. When paid I........

etc

This process can be a bullet list or a number & text modules in Divi columns.

For example: I clean windows the old-fashioned way, by hand. Few window cleaners do this these days but my customers prefer the traditional approach and a flawless finish.

Blog Post Brainstorm

Blog posts are rarely thought of as the superpower of a website, but they should be. Your pages, once written, are fairly static as they won't change much if your services don't change.

However, what is powerful is answering questions. Your customers will have lots of questions and if they don't they will rely on you to give value by guiding them on questions to ask in order to be given good service. This is big kudos for transparency and honesty with your customer. 

Home Page

Now we know the content of the website, it's about linking to all those sources of information in your website.

ABOVE the fold... (Everything you can see on your homepage without scrolling down)

Headline - Main: What do you do and for who?

Subheading - either your tagline or potentially the best benefit you clients gets from working with you.

BELOW the fold (Everything you scroll down to see)

Service Blurbs.

More information on what you do & who you are.

Testimonials.

Calls to action - Big button saying 'contact us' to let them know how to be in touch.

Footer - to contact legal info like privacy policy, terms and conditions. Also social media links and a mini about blurb that shared your business location and area that you serve. Share that location even if your customers are from anywhere in the world online.  

For example:
- Land on the home page and see my services block, click on the service they are interested in and read more about it. Either checkout more services or love what I do and click on a button that says 'Hire Me' or 'Let's work together' and go to the contact page. Fill in the contact form and submit. Maybe the read some blog posts or not.
- Land on a blog post you've written that google has found that answers their question. Finish reading that post and see a newsletter box where they enter their details. Then see a button that says 'Hire Me' or 'Let's work together' and go to the contact page. They see the frequently asked questions and spot a question they didn't know to ask, and feel reassured. They fill in the contact form that says 'best reached in: the morning, after or evening' they choose evening, give their phone number and submit. You then contact your customer directly.

Finding images to support your business

All businesses need images and photographs to support what we do. The fastest way to gain trust is to show you, your products and services. So they see exactly what they are going to get. 

The following sites may not show your exact business, but if you can't afford a branding / product / commercial photographer to shoot for your business specifically. Then the next best thing is photos by other photographers to illustrate your point. Here are three royalty-free image sites to find and collect images to use on your website and also in your marketing.

Pexels: https://www.pexels.com/

Unsplash: https://unsplash.com/

PixaBay: https://pixabay.com/

Some ideas are:

Home Page: Big hero image of your service, if you are the main person delivering a service then you need to be front and center / or .. you need to put an image of your 'customer' living a life they desire because they've used your services.
About Page: Share images of the scenery / landscapes of where you are based. Photos of your hobbies you may mention, something relevant to a joke you tell etc. 
Contact Page: images of a person at a computer sending an email. A cup of coffee or tea next to a computer. Notepad and pen. A letter. You get the idea.
Blog Posts: Find and share images relevant to the words you are emphasising with images.

Thank you for using our content guide

Hopefully you've found this content wizard helpful.  Once you submit this guide and what you've written will be sent to you as a PDF.

We do not keep entries for longer than 30 days, so if you want to save this content please download and keep your content pdf. 

Do remember that your website lives and changes with everything your business does. So if you change a service, update your website. Want to celebrate an achievement, write a blog post. It's been more than five years since your about page photo, do a new photoshoot and update your profile bio pic so that people don't do a double-take when they don't meet your younger self from 10 years ago!

TTFN (if you speak Tigger) or I'll leave you with my thoughts and wish you good luck on your website journey.

Cathie Heart
The Heart's Design